What we've learned the hard way.
Notes on building and shipping products in this industry — delivery, gamification and the decisions that shape a build.
Google Play28 September 2026
Google Play and real-money gambling: the Android half of the problem
Google approves gambling apps market by market, before review. Why Android launches slip, and where the policy meets the paperwork.
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App Store19 September 2026
Why Apple rejects casino apps, and what each rejection costs
Guideline 5.3 is rarely the rule cited. The rejections that recur for casino apps, and why each costs more than the fix.
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App Store11 September 2026
The slowest step in a gambling app launch happens before the build
Apple enrolment asks a precise legal question. Gambling groups, brands and licences rarely give it a simple answer.
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Mobile3 September 2026
What a casino app actually costs when you already have a casino
Most published estimates price a casino business from scratch. An operator with a platform and licence is buying something else.
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Front-end24 August 2026
Switching platforms: what players notice, and why they leave
A platform migration is planned in the back office and judged on the front-end. What breaks for players, and what it costs.
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Compliance10 August 2026
Sweepstakes in 2026: the map is changing under you
Available in most US states, restricted in a growing handful — and more of that cost lands on engineering than operators expect.
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App Store9 July 2026
Apple's Guideline 5.3, in plain English
What Apple's published rule for real-money gaming apps covers, and why it's cheaper to read before the build.
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Gamification3 June 2026
Why loyalty mechanics stop working
Streaks, missions and tiers all work in a design document. Each one degrades in its own specific way.
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Mobile28 April 2026
Native, WebView or PWA: how to think about the choice
The first real decision in any operator mobile project. Not which is best — which problems you'd rather own.
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Engineering12 March 2026
Why sportsbook front-ends are harder than they look
Every number on the screen can change while the player is reaching for it. That shapes everything.
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